This initiative was born within the framework of the Blanquerna Observatory of Communication, Religion and Culture and from the concern of 7 young people between the ages of 18 and 25 years who have observed how the terrorist attacks of last August 17th hit the heart of the neighborhood where their Faculty is located. The initiative main goal is to eliminate hate speech and Islamophobia. The campaign focuses on the fight against Islamophobic hate speech that exists online and offline in this area of the city, where our center is located. #BeTheKey was created to make the population aware of this social injustice, as well as to empower citizens to fight against it. It stresses that everyone, especially young people, could be the key to change, from preventing prejudice to improving understanding and knowledge about various cultures. The main tools to achieve these goals are social networks, the media and local entities and institutions.
#BeTheKey in the media
#BeTheKey, has been able to be present in various media such as: La Vanguardia, Catalunya Ràdio, the Spanish Television (TV1), El Punt Avui, Catalunya Religió, Ràdio Estel, Ràdio Matadepera, TV3. Check out some links:
Ways to collaborate
There are several ways to collaborate, through our image contest, sending a DM to get in touch with us, participating in workshops or meetings and above all, being the key to bring change to society .
We have received grants from…
- EDV Partners
- Fundación Pluralismo y Convivencia
- Media Diversity Institute